The idea that young workers raised on Facebook and similar technologies are "ntegrating technology into their jobs is as effortless as breathing" is an urban legend, unless my organization of ~500 is just unusual. Our younger employers are generally more comfortable with technology than our older ones, but they don't really have a deeper understanding of how it works. And unless a technology something really simple like Facebook--which we know is easy because my mom is on it--even the young ones can struggle with integrating it with work.
As to the main point of the article, I'm working on my master's in Management Information Systems. The program definitely balances the tech side with the business side--in fact, it falls under the university's College of Business and requires a number of courses from the MBA program.
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