Uh, the two scenarios are completely different. One scenario is a business office where the primary concern is efficiency and profits. One is a country where the people are being oppressed and are trying to seek a way to let people know about it.
Twitter and facebook (twitter especially in the case of Iran) is a convenient way that people can launch out information without being caught or tapped - at least, its harder for them to be caught.
In the case of a business, this need to express information isn't that vital at all - as an above commenter said, most people would use IM to just chat with their friends and family. People in Iran are using IM to try to launch a protest against a stolen election.
Again, two completely different things.
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