http://techaisle.com/Techaisle%20SMB%20Cost%20of%20Repair%20press%20release%20042809.pdf
Basically, they surveyed businesses with 1-19 employees aka no in-house IT department and who probably relied on bundled a-v products from pc vendors.
From their pdf
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About Techaisle
Techaisle is a market research and consulting company providing actionable data and lead generation on emerging markets. Techaisle believes that companies need a consistent source of normalized market intelligence data on emerging markets Techaisle?s core premise is that data is inherently more valuable when it can be aggregated, made available in real time and delivered as an answer to a specific question. Techaisle has pioneered a business model, very different from the traditional market research organizations, providing flexible data delivery, sales & marketing data Integration to manage opportunity vs. planning, online slicing-dicing for all market opportunity data analytics, customer segmentation that is easily understood, easily deployable and drives actual sales. Techaisle?s ReadyRespondent database can be leveraged for marketing services including channel lead generation in emerging markets.
Survey data and analytics referred to in the release are available for purchase. For more information on Techaisle or our global products, please visit www.techaisle.com or call 408-914-2989.
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"Techaisle has pioneered a business model, very different from the traditional market research organizations, providing flexible data delivery, sales & marketing data Integration to manage opportunity vs. planning, online slicing-dicing for all market opportunity data analytics, customer segmentation that is easily understood, easily deployable and drives actual sales. Techaisle?s ReadyRespondent database can be leveraged for marketing services including channel lead generation in emerging markets."
aka we can come up with whatever data you need to help you sell crap
lmao
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