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Discussion on:
Bing grabs a bigger slice of search market

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Bing IS beating GOOG in conversions....
agent_bippy 4th Aug 2009
...which is what advertisers want/need.....I'll let the zealots debate why the conversion rates are higher. (easy answers are cashback and relevancy)

Here is a MediaPost article (not paid for by MSFT presumably for the GOOG Fanbois...)
Study: Bing's Ad Click-Throughs May Perform Better Than Google's and the site is at:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110518
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