[of course there IS no such thing, and if there is it is the crumpled Frankenstein that it suggests it is]
"While Enterprise 2.0 tools, primarily aimed at collaboration, are certainly part of this story, they often don?t help companies enjoy the full range of possibilities when it comes customer-facing social computing." Actually, I'd contend first that they don't do a good job of the Enterprise focus to begin with...and if they did -- they'd likely be perfectly fine (with exceptions, of course), for customer-facing.
It's all about relationships -- the things that businesses are horrible at. What's that? Why? Because there's NO ONE responsible for the craft OF relationships (not the results of them -- but REAL relationships -- HAVING them).
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