15. Inventing problems.
Sometimes when you have a hammer, everything looks like a nail, and sometimes when things look cool you want to use them even if they do little to help you.
Determine first that you really need one of these fancy "**** 2.0" projects before starting one.
Remember: ZDNet is all about this kind of stuff, so yes, they are heavily biased for it, often at the expense of everything else. The past year or two they have especially been treating everything like nails because they have a "web 2.0" hammer.
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