The reason there is such rapid adoption in Enterprise Social, like Corporate Blogging was well articulated in the recent Gartner Hype Cycle.
http://blogging.compendiumblog.com/blog/blogging-best-practices
The primary reason is that your employees are already joining the conversation and the best way for the organization to benefit is to empower them through widespread employee blogging.
Who else is in a position to tell the stories about your business, the problems you solve or the types of solutions you offer. CEO's or Mary in Customer Service?
Enterprises that are providing a platform for Employee Blogging and then using 2nd generation blogging platforms to organize this content around keywords and topics as opposed to authors are finding tremendous value and ROI in attracting first time visitors and proactively driving qualified search traffic. Social means people. When organizations empower their people to tell the right stories it's a win win for both the company and the searchers.
Discussion on:
Message 8 of 1
The best of ZDNet, delivered
ZDNet Newsletters
Get the best of ZDNet delivered straight to your inbox
