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RE: Twitter still not 'serious' enough for business

wecando.biz 26th Aug 2009

I fully agree that strategy needs to underpin any expectation of getting a measurable business return from Twitter. Little doubt many companies are currently playing, but few have it tied in to help deliver specific marketing objectives.

I think Social CRM will help companies along this path though. So far, most Twitter "contact" has been ad hoc, unstructured and, critically, unrecorded -- this makes it tough to follow up and maintain continuity when you have contact with those same customers through other communication channels.

Social CRM will enable social media based customer interaction to be recorded and monitored alongside all other media. Only when comparatives can be established will its value as a business tool be understood and valued.

Ian Hendry
CEO, WeCanDo.BIZ
http://www.wecando.biz