I'm not convinced it's any more useful than any other form of communication. Frankly, it encourages thoughtless, useless communication. You can't say anything useful in the character limit, and there are other, better ways to reach a broad audience.
It's cool - but I don't see it as useful, especially not when there are so many (frankly, too many) other ways to communicate. I don't think it will stay around as long as email or blogs or wikis or regular social networking sites.
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