I heard the same BS when we were implementing supply chain management solutions (focused on people and technology). There were a lot of detractors like this author that were eventually fired or quickly set out to pasture. Even in the face of high ROI, these folks made every excuse imaginable to avoid implementing a supply chain management tool. They didn't like change and they didn't want to spend a few extra hours a day implementing these proven systems.
E2.0 does have ROI, it will change how we're working today, and the author can't do anything about it. The use cases are there if you'd simply look. Have you checked out Best Buy?
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