It?s no longer ?if? or ?when? E2.0 will infiltrate organizations. We know that is it happening as we speak. As you state, ?It?s entirely possible something may cause social tools to abruptly stop their broad movement into the workplace, but history tells us that it?s just not likely.?
Now, the question is all about the ?how?. Most companies, whether kicking and screaming or cannon-ball diving-in, will adopt some form of E2.0 in their business. But *how* they make use of E2.0 will be the deciding factor in their success. There is no ?one size fits all? E2.0 strategy. It needs to be finessed, molded and adapted to each organization and in some cases, each individual, within that organization.
As such, and contrary to some of the misconceptions listed below, it may in fact take a long time for some organizations to figure out how to adopt E2.0, E2.0 if not properly managed may be harmful or disrupt corporate hierarchy. Again, this comes back to the fact that E2.0 isn?t a black and white solution.
Because E2.0 is still in Wild West mode, there is no ?right? way to implement an E2.0 strategy, the good news is, on the flip side there is no ?wrong? way either. Through trial and error and determining out their own particular ?how?, companies will figure out and possibly debunk their own unique misconceptions in the process.
Mike Cassettari
Inmagic
http://inmagicinc.blogspot.com/
Discussion on:
Message 1 of 1
The best of ZDNet, delivered
ZDNet Newsletters
Get the best of ZDNet delivered straight to your inbox
