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I think its quite easy to see where MS are going with this, establish a brand for Entertainment *Zune make some premium products *Zune HD and try to continue to raise its profile. The strength here is that if they can provide a more unified mediacentre/xbox/zune/mobile store accross all devices then they can simply add the zune experience to any device that wishes to intergrate it, they get to take advantage of the backend delivery/content that MS has in place and MS move back to where they belong, a software provider. The only thing that is really confusing is why only the US for Zune/Zunestore? Why are they not deploying to more countries? What is holding them back. Zune 4.0 is an amazing mediaplayer/store front end, this and the Zune HD should be used to showcase how far MS is getting along with this project.
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