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Good points, Dion. The ?enterprise context? is subject in many business models. I think we can learn a lot from so called "integrated management systems" that have been developed in the last decades, e.g. "Total quality management (TQM)", "European Foundation for Quality Management (EFQM)" or the one that focuses explicitely on communication: the "St. Gallen Management Model" (http://tinyurl.com/kqe8gr).
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