We must have having the same WTF frustrations this morning. I wrote about the social media strategy fallacy I see when people want to talk about social media in a vacuum. Love how you want to hear about overall marketing strategy, I feel it should be driven by business strategy. Either way, a higher purpose should be driving this activity.
Post is here: http://mattceni.com/2009/09/26/the-social-media-strategy-fallacy/
The best of ZDNet, delivered
ZDNet Newsletters
Get the best of ZDNet delivered straight to your inbox
