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Matt, that's a great post. I completely agree with you. It started for me when I was digging through my weekly pitches and I was shocked at how many companies wanted me to cover them as an innovator simply because they are using Twitter. I started to compose an email to a friend ranting about it, then thought, "Crap, I'll just blog it!" hehe. With hope, over time, these rants will do more than serve a cathartic purpose and help people understand that they need to look at the big picture. Maybe they've decided that Twitter is the only real social element they need, but they need to realize it's a bottom rung tactic these days.
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