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Yes, the CIO jury is wrong.

UrbanBard 29th Sep 2009

Apple shows no interests in any area where
those CIO's have authority. Apple is too busy
making money elsewhere.

The Enterprise Market is a imprecise name
for a diverse collection of business
customers. Apple is only interested in part of
it. Enterprise is an unnatural grouping of
Small to Medium sized Businesses, servers
which satisfy their needs, the government
and big business markets with IT
departments which act as gatekeepers. Apple
is interested in the first two groups; it could
care less about the third and fourth.

Apple is uninterested in the latter two,
because they would demand that Apple
change its successful consumer marketing
strategy. Apple will not do that. Nor does it
need to. Macs will enter the Enterprise, when
Apple customers force them inside. Apple
will continually make it easier to let this
happen.

Until Apple become a bureaucratic as
Microsoft, these CIO's will never be interested
in them, no matter how good or proficient
that the Mac OS becomes. The government
and big business markets are Microsoft's
niche markets. They are large and profitable,
but are a finite replacement market.

If computers are to grow, it must be on the
consumer side. The vast portion of humans
on this planet still do not use computers.
They are whom Apple is aiming for, not
CIO's.