Of course reflowing does give rise to a problem - what do you do when your teacher says "Turn to page 56"? Is there any standard to solve that? Maybe numbering all paragraphs? Or "Search for 'p56'" with tags for the start of every page in the printed version. Or how about bar codes that could be scanned, or book-local tinyurls that could be remembered and typed.
Or how about the same tags that HTML has been using from the beginning. file://home/yagotta/the_old_man_and_the_sea#chapter_5
To a lesser degree, different editions of printed books already suffer this problem and it's never been solved satisfactorily.
I call BS. HTML solves it beautifully -- and all of my e-books use HTML exactly that way. Non-issue unless you insist on reinventing the wheel.
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