At least, isn't that what wiped out OS/2?
OS/2 was a great OS, but everyone heard about Windows through marketing and away the lemmings go.
The interesting twist is that Apple's limited hardware base is still getting them more customers. Apple is starting to show up as the first serious contender in more than 15 years.
IBM is pushing more and more with Linux. I remember not long ago when I couldn't buy a server without Windows without some troubles. Now IBM doesn't try to include the OS by default.
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