Great post Paul- and agreed that congrats are in order. What is often missed in deploying new technologies (or old standards) is the degree to which it changes how people do their job, what their daily life looks like- things like time allocation, responsibilities, who they are interacting with, etc... all change.
Yet companies deploy technology with somewhat of a blind eye to the aspect of change. Maybe its a factor of the old "command and control" management styles- where leaders say, "You will do this because we bought the software and we said to do it."
May be its because, while emotional intelligence and motivation has been written and recognized, leaders still don't really know how this changes how they lead or interact with employees... So as a result, they still lead from the old paradigms of "Just do it... there's plently of people who want your job."
I've had many, many conversations about CRM and other technologies that have fallen into the implementation disaster zone with Mike and Paul. And gotten to meet Ross when I started my journey into social media CRM and customer service applications earlier this year. Dion is a new friend... though I feel like I have a keen understanding of what he is passionate about from being a "fan" of his ZDNet column.
When you have three passionate, smart people who are focused on the "gap" of what has made so many other technology innovations fail, my hope is that all companies will take this as a sign-- the writing is on the wall -- buyer beware -- you can't just buy social media, Web 2.0 or Enterprise 2.0 applications and not prepare yourself, your leadership, your employees and your customers for the changes that will happen. Changes that are all great, if everyone is ready to embrace the new way of doing business.
I look forward to many, many great case studies and success stories. And many more successful Enterprise 2.0 deployments than we have seen in the past with CRM or ERP...
Join the conversation by following me and others on twitter drnatalie
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