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Control of data puts a premium on who controls search. More providers are charting their own destiny by building custom search, using open source enterprise search technologies such as Lucene and Solr. Netflix, Zappos, Myspace, LinkedIn and many others use these technologies to build custom search, because in enterprise search, accuracy is king: you must find the right document. In ad-driven search all you just need aggregate yields of clicks. blog.lucidimagination.com
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