They are promoting how short the setup time is and the lack of packing materials. Don't bother to mention the setup time that took place BEFORE the container got there and how many empty boxes that crew generated. They are just moving this stuff around, not really saving time or materials at all. Also notice how many people you have to ADD to move these containers around when they are delivered, it looks like at least a dozen, they would not be needed if you were configuring regular racks of servers. In summary, you can't just create racks of servers out of thin air, so big deal.
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