Oliver ... You said it all in one sentence. "The now
biannual US ?Enterprise 2.0? conference is a wrap, but
disappointingly there is still little business understanding
of what the term means or what the value propositions
and benefits are."
Take a step back for a moment. Do businesses buy
Enterprise 1.0 software. No. How ridiculous. They buy
desktop productivity software, supply chain related
software, portfolio management software, etc... AND they
do it for reasons that are related directly to two value
propositions: 1) it SOLVES a real problem (like tracking
goods through a supply chain) and 2) it DELIVERS
measurable business value.
I've long since abandoned the E2.0 movement. Your
colleague DH has it right.
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