There's an important distinction here that there is real value in E2.0, but to your point people identify solutions to their business problems, they don't buy technology which might be useful.
The state of the 'movement' - and it's maturing fast - is still somewhat fixated on the koolaid of possibilities using technology.
To continue my industrial kitchen analogy, if we're setting up our restaurant on a fixed budget we won't buy random interesting looking pots and pans, we'll think through what we need in order to cater to 500 people as a process.
E20 is very valuable for capturing unstructured data, typically the exceptions to repeatable process. This can be a hard concept for people to get since it's highly experiential.
The challenge going forward is to clearly identify the business values of E20 to the business lay person in order to grow the market. This involves articulating clear use case values that drives efficiency through informed collaboration...
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