Oliver -- Thank you for the kind words and for pointing out the HBR Drucker Centenary issue. My "Enterprise 2.0 Schism" post was fun to write - with tongue firmly in cheek - as you note. But it also expresses some serious beliefs.
For me the key Drucker quote is: "The purpose of an organization is to enable ordinary humans beings to do extraordinary things."
The incredible scale shift that ubiquitous Web Tech enables, as well as broad bottom up participation in E2.0 initiatives are both necessary - but neither are sufficient to distinguish "Enterprise 2.0" from what we see and use every day outside work.
By definition an enterprise is a purposeful undertaking that generally requires many hands, expertise and capital that aren't easy for a non-purposeful group to gain and apply effectively over time. This make the "social ecology" of an enterprise different other groups.
Drucker makes the point that innovation in how an enterprise (profit or non-profit) works - how it provides motivation, support, leadership and resources to its members to "Create a Customer" - is as important as innovation in what an enterprise delivers.
I hope we'll see more good work (like John Hagel & John Seely Brown's "The Only Sustainable Edge") that focuses on E2.0 style business innovation based on Drucker's understanding of what drives success.
Enterprise 2.0 Schism
http://traction.tractionsoftware.com/traction/permalink/Blog1163
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