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Paul, unlike most other commentators who missed the significance of chatter, you picked up on the two key aspects: 1) apps can chatter and 2) chatter is now built into every app on Force. This is exactly what makes Chatter different than some sort of lame Facebook for the enterprise. We're excited about it because it makes every app we've ever built social and showcases the extraordinary way in which salesforce continues to innovate while other platforms stand still! More detailed thoughts on our blog http://www.appirio.com/blog.
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