There are times when companies need to facilitate online social engagement with a subset of community members.
For instance, it might make sense to only include a subset of staff in conversations or idea sharing on a particular subject matter if it realistically will only be understood by a subset of people or because the subject matter includes confidential information that should only be exposed on a need-to-know basis.
Effective "Social" software implementations will allow companies to selectively bring together the right people at the right time. Sometimes that includes everyone in the community and other times it does not.
Chuck Van Court
Fuze Digital Solutions
www.fuze.com
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