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RE: Is your culture getting in the way of your IT success?

jlionz 27th Nov 2009

Smart professionals in IT need to understand, support and help develop a culture of inclusion vs the typical examples of IT being solely focused on technology, and supporting marketing, sales, customer support are considered somewhat demeaning or at the very least an unwanted intrusion.

When IT takes the time to understand and dare I say it, embrace the day-in-the-life issues of business users throughout their firms, their vale and technologists would increase by magnitudes because they can visualize creative solutions based on understanding the demands of both the technology and the users who will use these technologies.

CRM as an example needs an Evangelist whteher from IT or Executive Management, because a CRM does alter the way people work and use inforamtion. Sometimes that very notion is resisted. A paradigm shift from techno-geekdom into applied pragmatic business solutions is needed always.

IT takes itself seriously for the most part, I think having IT work adjacent to a healthy sales/marketing organization would do wonders to shift cultural misunderstandings.