For a system like Windows, this is a way of offering a similar level of security to that of Mac or Linux to spite the limitations of the OS. Something which will hopefully win back some of their Server OS sales and provide a selling point for their laptops. Because people will generally want to use it when they can, it doesn't have to be 100%...just good enough to drive sales.
The only questions are; does it offer security at least comparable to what is currently offered by other platforms? To which the answer is, probably, yes; And would you quit Windows to get better security if you had to? ...To which the answer is, no.
If that is enough to make the sale, then it is good enough.
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