Yes, it is all about content.
- unlike the Kindle, there isn't an international edition of the Nook. And if you're travelling abroad, you can't purchase additional e-books and subscriptions.
- the Nook doesn't support the Amazon and the Sony format. If you want to replace your library with electronic editions you probably need three or more devices. This is especially the case, since most books are more expensive at B&N than at Amazon.
- some digital content are limited to the USA only. This is great news if you don't live in the USA (like I do). Again international customers are left in the cold.
I'm not betting on the Nook. Yes it could be the better technical device, but without other shops standing behind it and without international support; it won't be a success.
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