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Thanks for this interesting "emperor wears no clothes" insight. It seems to me that one of the biggest drivers for the current interest in cloud computing is the notion that outsourcing to pure players can somehow mitigate the consequences of not building competency in in-house IT. See http://it.toolbox.com/blogs/future-of-work/cloud-computing-the-new-platform-wars-35558 for more elaboration on that theme.
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