Freemium is about swapping customer acquisition costs
from money you spend on ads to money you spend on
subsidizing your own service for a subset of your
customers.
Vendors who confuse this --a marketing innovation--
with product or service decisions are simply missing the
point.
I disagree with your advice to customers. My advice is: pick
the product that best does the job for you at a price point
you're willing to pay.
In my opinion, Freemium has made it possible for a lot of
folks to get access to otherwise out of reach technology.
Discussion on:
Message 9 of 1
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