Phil,
great post as usual. I do see even a bigger risk in the
"as-a-service" model: the "Freepoff" model where once you
have integrated a service in a free or modestly expensive
way, the service provider leverages "the cost of
switching" to increase your monthly bill. I have seen it
already in a real business situation where a "new" charge
mysteriously appeared from one month to the next
resulting in a 20+ fold increase of the bill.
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