It's called voting with your dollar...
And it has nothing to do with Steve Jobs nor
anyone else...
Competition and what the market will bear are
the two factors that set the price for
anything... If enough idiots are willing to
pay a high price for a product, and there is
very little or no competition at a lower price
point, then the market will bear the higher
price until the idiots run out, then prices
will slowly drop until they hit a price that
the rest of consumers are "willing" to pay...
If Consumers don't buy ebooks priced higher
than 9.99, then they will stop asking for more
than 9.99 per ebook.
And seriously... Printing costs are gone with
ebooks, Shipping cost are extremely minimal
(internet download)... And... You can't get an
ebook signed by the author at a book signing
event.
An ebook should be far, far, far less $ than a
printed book (even as a brand now release /
best seller)... And it should be out and ready
to buy sooner than the printed version... Will
that be the case??? That depends on how many
idiots we have in the world who are willing to
pay more than they should for an ebook...
Because in reality, buying an ebook reader, is
like paying for the printing and shipping in
advance.
So the moral of the story... If you have an
mentally challenged friend who buys ebooks for
more than 9.99... bee-otch slap some common
sense into that bozo... It would only take a
few weeks of no one paying more than 9.99 for
an ebook for the greedy publishers to adjust to
the market... And that's when consumers win.
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