Discussion on:

Message 15 of 1
0 Votes
+ -
Net Applications: About Our Market Share Statistics
D.T.Schmitz Updated - 1st Feb 2010
Taken from url:
http://marketshare.hitslink.com/
"We use a unique methodology for collecting this data. We collect data from the browsers of site visitors to our exclusive on-demand network of live stats customers."

OK, it's unique and the sampling only occurs within their 'on-demand' network.

That, by itself, sets up an artificial environment.
It isn't by any means normalized .

Rather, it is 'cherry picked' data used for the data set.

====================================

This data provides valuable insight into significant trends for internet usage. These statistics include monthly information on key statistics such as browser trends (e.g. Internet Explorer vs. Firefox market share), search engine referral data (e.g. Yahoo vs. MSN vs. Google traffic market share) and operating system share (Windows vs. Mac vs. Linux market share or even the iPhone market share vs. Windows Mobile).

[ We use a unique methodology for collecting this data. We collect data from the browsers of site visitors to our exclusive on-demand network of live stats customers ].

The data is compiled from approximately 160 million visitors per month. The information published is an aggregate of the data from this network of hosted website statistics. The site unique visitor and referral information is summarized on a monthly, weekly, daily and hourly basis.

In addition, we classify 430+ referral sources identified as search engines. Aggregate traffic referrals from these engines are summarized and reported on. The statistics for search engines include both organic and sponsored referrals. The websites in our population represent almost all countries on earth.

The data is made available free of charge on a monthly basis that includes monthly browser market share trends, top search engine referrals, screen resolutions, top ISPs and operating systems trends. An upgraded version is available that provides reports by geolocation, preview weekly data and other features.

Additional estimates about the website population:

* 76% participate in pay per click programs to drive traffic to their sites.
* 43% are commerce sites
* 18% are corporate sites
* 10% are content sites
* 29% classify themselves as other (includes gov, org, search engine marketers etc..)


For information on mobile share methodology, click here.
ie8 fix

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox