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Apple adds value with sleek design and ease of use. But then they add frustration with device lock-in, DRM, and proprietary hardware links. The key is they try to balance it where the design and ease of use are worth far more than the hassle they create for owners with Apple lock-in. The problem is, they are slowly increasing the hassle they create and are approaching a tipping point. There will come a time when the hassle of Apple lock-in will outweigh the appeal of the design and UI. When that happens, Apple market share will drop to nothing like it did in the early 90's. They are playing a dangerous game that may hurt them in the long run.
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