That would make it seem as if social media can be manipulated, or used to an advantage by businesses. Which is exactly what the social media mavens are saying. A key finding of the Edelman Trust Barometer is that trust in businesses is fragile.
I think that hit the nail right on the head. If it can be manipulated, or used as an advantage, then how do we know the news isn't biased, or even downright a lie?
I've said before the only newspaper that has any sort of journalistic integrity is a fictional one called the Daily Planet.
As long as you have the rich, well connected, and/or big business doing what ever they can to shaft their customers, then no one will have any trust in them. IT itself has numerous examples. Sony's rootkit, RIAA extorting grandmothers who don't even know what a computer is, Geocities selling kid webmasters's data to advertisers, AFTER they said they wouldn't, to just name just a few. Maybe ultimately when people quit buying the junk, and they start loosing money they'll improve.
By then, civilization will collapse and we'll be back in the 17th century in technology.
- Kc
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