It's no wonder that all media are losing the trust of their consumers. We've seen in the past few years how blatant the agendas have become in broadcast media, for instance. You have News Corp. with a conservative bias, just as you have MSNBC, for instance, with a more liberal bias. Token voices in opposition at these providers of content don't diminish the overall tone of their output.
That's the political side of things. In business, we have all developed finely tuned BS detectors that actively filter the ads and commercials with which we're bombarded 24/7. As more commercials are larded onto things like computer software, email, web sites, and so forth, as we get our new PCs with "Intel Inside" and "Designed for Genuine Microsoft Windows" stickers prominently displayed, as we see police cars with ad space for sale on them, we realize that everything around us is for sale, and a spirit of caveat emptor is the appropriate response to everything we hear, see, and experience. The cynicism this produces shouldn't be surprising, should it? When everyone wants something from you, why should you blindly trust them?
The real question is, where do we go from here? Is it even possible to trust media, or should we discard that along with every other old-fashioned thing that no longer makes sense?
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