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Great points, I hope everybody reads this

dionhinchcliffe 4th Feb 2010

Esteban,

Thanks kindly kind for stopping by and adding these excellent thoughts.

Your point about "bringing customers into the E2.0 deployment" is a smart one and it's one of the points I was making about how Social CRM will actually drive a good amount of enterprise engagement with social computing this year.

And while my post bandied about a lot of popular buzzphrases (E2.0, Social CRM, and social business), each one is an important landmark on the social landscape that can help us sort out where all the pieces fit in our businesses. Thanks for seeing this for what it was in terms of refining the thinking in this space. Note that I'm not heavily invested in these phrases myself except to the extent they create useful and recognizable shorthand.

Best,

Dion Hinchcliffe