use to lose trade with the Asian market. You can't market things the same over there. One case in point, the golf industry is always trying to get a foothold in Japan. They think the Japanese use unfair trade practices, because they usually buy Japanese balls. Here balls are sold in packages of 3, but in Asia, 3 is an unlucky number. They won't buy the American balls because they are in an unlucky pack.
Little things here are huge over there, and things that really make us mad, don't bother them at all. In the US, people would buy something in their color, if it didn't cost more, or much more. In the Orient, people won't buy a color if it is unlucky, it doesn't make any difference how much they could save.
Is there a Chinese market, absolutely, there is also a Japanese market, and a Korean market. These could be tapped very nicely, if we could just look at things from their point of view. That isn't likely to happen, because we know how to run things here.
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