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Basically the cloud is a euphemism invented to falsify a disagreeable concept. No sane company would likely contract with a strange corporation to manage and keep secure their precious and often secret information. So some inventive corporate whiz coined the "cloud" in an attempt to depersonalize their data grab. Not only could their "cloud" grab the goods, but they'd charge the sucker rent while doing so. Lots of companies do dumb things, as we know too well, but I doubt there are enough suckers to ever turn the cloud into a money machine.
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