I agree and not only for the reasons you describe. We advise physicians not to discuss treatment via email because it NEVER makes it into the medical record. As a result of our litigious society, this means taking out the check book and writing a settlement check when that growth does turn malignant and the patient sues for malpractice.
The story is poorly written (come on - strike through for repeated spelling mistakes?) and the Kryptiq viewpoint is a sign of not being properly educated in the vertical market for which they seek to enter.
I know whose products I will not be purchasing!
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