Phil, you've certainly identified the right pillars but three of them depend on getting one - pricing, packaging and selling - right.
Too often SaaS pricing is viewed narrowly - "how much?". The structural elements, of which packaging is one, receive little attention even though they are strategic. (Nothing new - we've been saying this on softwarepricing.com for years.)
RightNow's Cloud Service Agreement is an excellent example of the strategic importance of the structural elements of pricing. Both the money-back SLA guarantee and the "seat month" approach are examples of the terms of use and payment - both of which are structural.
Packaging, another structural element of pricing, is viewed in light of price levels instead of modular architecture, the enabler. And finally, the default metric (another structural element) is too often "seats" whether that aligns with the way value is delivered or not.
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