One might also argue that it just means there's a 99% of people who need more education in the importance of privacy. It's one thing if they've thought about privacy and the implications of giving it up in favour of 'attention whorish' behaviour (there's really no tactful way of saying that, is there?), but I suspect most of the people who haven't taken greater steps to ensure the security of their privacy, simply don't fully understand the ramifications well enough to make an informed decision one way or another.
And unfortunately, a lot of those people happen to be kids, who consider themselves more tech-savvy than their parents, yet naively broadcast their entire day's itinerary for any and all to see. Perhaps it has something to do with their parents not being fully cognizant of how lacking in security of privacy their children are, or not knowing how to rectify that problem.
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