David- No, you are not nuts. You have the right idea, but are looking at the wrong tool.
You and I had this conversation over a year ago when I discussed private email networks with you via the public "@" email system. What you describe here is exactly the idea we discussed, but you are trying to use the RSS infrastructure to handle the traffic - a task that RSS is not built to handle.
We have built the first of many private email networks that can scale, handle the traffic and provide interactive electronic communications between an organization and people. In fact, eBay's own private email service they just launched is the same idea, but their system needs to interoperate with the other private networks like the ones we have built. That's the future of electronic messaging.
If you would like to revisit this idea again, I would be glad to chat about our successes and failures over the past year and how we are creating what Esther Dyson calls "Meta-Mail" applications within this communication infrastructure. Businesses that are integrating their voice and data applications are the best example of where we are providing tremendous value with a private email network.
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