You've got to be joking if the following was a serious statement:
"Perhaps the rise in prices is just what the publishing industry needs? If people have to shell out a lot of money for an electronic version, they may be more inclined to buy the paper version instead."
Nah uh. It won't work like that. The only thing which will happen is an increase in ebook piracy, I'm sure. Or at most optimistic, maybe a library boom. Legions of existing ebook device users aren't going to start tossing their Kindles in the ocean and return en masse to paper.
Maybe this was an April Fools joke (or at least that one paragraph).
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