I simply don't believe that a $14.99 price can compete with
the dead tree versions. It's really not that hard to get 30%
to 40% off the best sellers and older books go out the door
from the Bargain book sections at around $5.
I believe the newest books may sell fairly well - for a while.
But then people will start realizing that they cannot pass
their favorite books round, turning the electronic version
into a negative.
The $9.99 price ironically is probably the price that
overcomes this negative. Then there are lower prices for
slower sellers and out of print books. Writers like James A.
Mitchner with great books that can be brought back to the
market.
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