I came up with the following thoughts, tell me what you think
I think the iPad is a perfect device for facilitatig a frictionless customer experience in for example food & beverage. Say you want to have a quick bite @ McDonald's (or Starbucks or whatever). You walk in the store, bluetooth picks up on this and activates an app that allows you to order at the quickorder line, or you choose to connect to the store's wifi through that app.
The app looks at your favourite items and pre-selects if you so wish. You validate and use a micropayment system such as paypal and the app signals when your order is ready so you can go get it at the quickorder line. The shop assistant scans the 3D bar code generated by the app to validate the order.
Whilst you're having your meal, you can choose your favourite magazine, TV show or content unique to the restaurant and have that streamed to the iPad whilst you're having your drink or meal. You can also provide feedback to the restaurant through the app.
Potentially you could also choose to seek out 'people like me' in the restaurant to make contact and hook up (taken from FB or whatever as per your permission). You have a more frictionless experience, be entertained without hitting your carrier's datalimit, and have a chance to share the experience with others like you - make new friends!
The restaurant has fewer and shorter lines, faster order delivery, an insight into your consumption habits and as well as your lifestyle through the content you choose.
Cheers,
Mark
