Actually he did try to return the phone.
First, when he found the phone he waited in the bar hoping the owner would return. Then he looked up personal info on the phone but he was drunk and went to sleep before he could do anything, and then the next morning he woke up to find that Apple had remotely wiped the phone. What's a guy to do? So the next thing he did, once he realized the phone was not an iPhone 3G (which it was disguised as) but something special, was start calling Apple. No one at Apple believed him. And would you return a $500 piece of electronics to some stranger bartender dude? No. Who knows, the guy could end up keeping it for himself. So you can't trust that. The guy walked out of the bar with the phone, but probably not with the intent to steal it. So what's a guy to do? Eventually he sold it to Gizmodo. Probably not the best choice, but it is flat out wrong to say he didn't try.
Source: ZDNet articles
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