I've discussed this with several people. The idea of the iPad as a replacement for a dedicated ebook reader is a joke. The devices use such drastically different technologies they shouldn't even be compared.
Kindle has free 3g service, it can be used outdoors in sunlight, you practically never need to charge it, it's easier on the eyes, and it costs a lot less than an iPad. If I'm buying an avid reader a device I know they will love, it's not an iPad.
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