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This is more of Verizon shooting itself in the foot than Microsoft or its partners. The $29.99 plan is crazy for a feature phone like this. And because its a feature phone that's most likely why you don't see a lot of apps for it - probably a restriction from Verizon. I have a Verizon feature phone and yes there are apps for it but no one buys them because Verizon charges $2.99 a month subscription for them.
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